Volvo Trucks, as part of its newest advertising campaign, has created a series of live test films, in purchase to demonstrate the various benefits that comes with owning a Volvo truck. The tests advertise everything from Volvo Trucks’ dynamic Steering, to the immense manoeuvrability of some of its vehicles.
The newest test even features Hollywood action star Jean-Claude Van Damme, and makes the most of his world-renowned flexibility. Meanwhile, previous tests have included everything from bulls and ballerinas to hamsters and even Volvo employees.
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Claes Nilsson, the president of Volvo, said: “Our films reveal the technical developments of our new truck models in a distinct way.” We’ve created a playlist of the six viral hits above, but you can see a much more extensive look below.
Volvo Trucks – live test 1 – The Ballerina Stunt
In this stunt, faith Dickey – the world record-holder in highlining – walks a slackline between two speeding Volvo trucks. It’s something that has never been attempted before, as Dickey highlights: “I’m used to heights, long lines and lines that sway in the wind, but those lines are firmly anchored to cliff-faces. walking a line attached to two moving points is something quite different.” The short test aims to demonstrate the exceptional drivability and dealing with of the Volvo FH truck.