‘Lexus is lastly ending up being comfortable in its own skin’

These are fascinating times at Lexus. For years, Toyota’s high-end brand has been an fascinating left-field alternate to the recognized German premium producers as well as Jaguar Land Rover, however no much more than that.
It nailed client service from the start, of course, as well as our annual chauffeur Power poll indicates that Lexus hasn’t lost its touch in that area. however the company’s attempts to catch BMW as well as Jaguar clients by providing its interpretation of ‘driver involvement’ have, by as well as large, fallen flat.
Advertisement – short article continues below

• new Lexus ES 2018 review
There are some signs, though, that Lexus is lastly ending up being comfortable in its own skin.
The newest ES is not the last word in chauffeur excitement. however at some point during its development, Lexus’s engineers were clearly provided the short to chase after the principles of not the most recent BMW 5 series however rather the likes of the Mercedes E-Class as well as Volvo S90 – designs that focus on refinement as well as comfort instead of B-road alacrity. as well as they’ve succeeded.
The final piece in the jigsaw for Lexus might be the seemingly ruthless sway away from diesel engines. much more of the firm’s rivals are moving towards electrification, however Lexus has bags of experience in not only establishing hybrid tech, however likewise discussing it as well as selling it to customers.
It isn’t likely to overtake BMW, Audi as well as Mercedes in European markets any type of time soon – not least since Lexus sees discounting as a filthy word when it’s an daily reality, particularly in fleet sales. however it’s interesting to see exactly how instead of scrabbling desperately to get better to purchaser trends, Lexus is all of a sudden able to enable them to find in its direction.
Read our evaluation of the most recent Lexus RX L…

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Post