Volvo will not expose new designs at the majority of the world’s top motor shows, such as Frankfurt, Tokyo as well as Paris, instead focusing its efforts on a smaller number of shows as well as improving the brand’s on the internet presence.
• See our Detroit motor show preview
The Chinese-owned brand is seeking to minimize its costs on trade shows, in addition to sports sponsorships as well as even television marketing in buy to look at other advertising methods. going over the special approach, sales as well as advertising VP Alain Visser said “We’re still a fairly little player in the worldwide market… We’re not going to win by doing the exact same as others do”.
Mr Visser went on to specify that extravagant motor show events are a squander of money as well as there are “better methods to communicate” to the getting public about Volvo’s most current variety of cars. This comes after the firm revealed its most current XC90 SUV at this year’s Paris show, the brand’s very first new cars and truck considering that the V40 hatchback in 2012.
Advertisement – post continues below
According to the firm, it offered all 1,927 very first editions of the new XC90 in just 47 hours, purely by means of its on the internet platforms as well as website.
• Detroit motor show 2015 preview
Volvo will apparently continue its existence at three primary motor shows for 2015: Detroit, Geneva as well as Beijing. It will then focus interest on its annual product day, with an boosting advertising budget plan being poured into its on the internet as well as social network resources.
Do you believe it is smart for Volvo to shun motor shows? let us understand in the comments below…